Most social media marketing campaigns are primarily designed to help you gain more social followers, increase product/brand visibility or drive traffic to a website. Here are quick must-know tips you should consider when rolling out your next social media campaign.
The most common social media platforms are Facebook, LinkedIn, YouTube, Twitter, Pinterest, Instagram, and Google+.
- Reserve your username across all platforms
Reserve all your usernames across all the social media platforms even if you don’t need them now. These keep off imposters and trust me; you are going to need those usernames someday.
- Decide which social media platform(s) best suits your needs.
Not all social media platforms are suitable for your kind of marketing campaign. Trying to build a presence and stay significantly active on all available social media platforms can be time-consuming and counterproductive. Instead, you need to identify platforms that bring the best results and focus on them.
Facebook is best if your company is in the business-to-consumer (B2C) arena. LinkedIn is especially useful for Business-to-Business (B2B) contacts.
- Optimize your social media platforms
Once you’ve decided on the platform you intend to use, focus on optimizing your profiles in order to get more followers. A few things to consider include using a real profile picture, write clear and comprehensive about pages for your profiles, and where applicable, include a link to your website.
It is VERY important that your NAP (Name, Address, and Phone) are exactly the same across all social media and directories on the internet. If the NAP is not the same, Google and other search engines may not connect your company to the appropriate sites.
- Connect your social media accounts to your website
Having all your active accounts connected to your websites helps to keep the conversation going. Visitors to your website can link to any of the listed accounts and your followers on social media can find out more about your offer.
- Find and follow leaders in your niche.
Find the most influential people in your niche and follow or favorite them. Chances are they will share useful information about your niche or share their progress about a certain project, and you can look over their shoulders for inspiration.
- Don’t forget the hashtags
Yes, it’s not just a pretty function to make your phrase turn into a link and look cool. Most people actually use hashtags to search for stuff on social media. And it’s a nice way to make your stuff (like your upcoming product launch) trend on Facebook. Just don’t overdo it.
- Stay social
Whether you are running a personal profile or company/brand’s social media account, you need to actually stay social and interactive. Follow other users, send friend requests, comment on stuff, like other people’s stuff, update your status regularly, share interesting stuff, and so on.
- Stay out of trouble
Each social media platform has its own sets of rules, and some rules cut across all the networks. For instance, Twitter has a limit on how many people you can follow per day, Facebook has a restriction on friend-requesting people you don’t know and so on. The rules change regularly so keep your eye on what others are posting.
- Track mentions
This is where PR kicks in. Use available tools to track every mention of your brand across all platforms and find out what people are saying about you or your brand. Don’t miss a chance to neutralize any negative talk.
- Post as many times per day but again, don’t overdo it.
The number of times to post per day will depend on the network, the numbers of your followers and how interactive your audience is. Facebook has said that about 15% of your audience will see any individual post, as the newsfeed scrolls down their timeline with each new post. Posting the same article and different times of the day and on different days of the week will increase your exposure.
If it feels like you do not have the time to keep up with your social posts, social covers, videos etc. just give us a call (916-584-9020). We would be happy to help you with all your social media needs.