” Research …”.
Let’s say it once again …
” Research” … Grrrrrrrr.
The word “research study” can make many business owners wince. Why? Because it sounds like such effort.
Let’s evaluate the word itself. “Search” means to go trying to find something and “re” indicates “again”. Put them together and it implies to try to find something once again.
Research study is tough work. It’s time to take it by the hand and make it your good friend due to the fact that you need to do research to be a successful business owner. Here are some factors to consider:
- Research study is going to require time, however, in the long run it’s going to save you a great deal of money.
- Research study is what’s going to set you apart from everyone else. By making the effort to research hot subjects, hot sites and the most recent techniques of Internet experts you are going to discover what is currently working and exactly what is presently not working– benefiting from the mistakes that others have made– and that information alone is invaluable.
- Research study is going to make you appear like a professional. People will wish to join your list, belong to your private website, read your books because they know you spend the time researching the latest up to the minute trends and methods.
Research is exactly what the majority of business owners avoid doing like the plague. Why? Since people are naturally lazy, and if there’s an easier method of getting from (a) to (b), individuals will regularly choose that easier route.
Study exactly what?
By studying what other individuals hate studying you will become a valuable and regular source of information to a limitless variety of individuals.
So let’s state the word once again and this time let’s say it gradually and with a smile …
🙂 R E S E A R C H 🙂
See, it doesn’t appear so awful now, does it? Because research is what is going to save you a lot of headaches, make you a lot of money, and research is exactly what all successful Internet online marketers do on a regular basis.
It’s time consuming.
Sometimes it’s a royal PITA (Fill in the blanks with this one 🙂 ).
It’s a necessary evil so let’s find out how to truly like it.
Okay, now that I hope you are feeling a little warm and fuzzy towards studying, and realize what every Internet online marketer needs to do on a regular basis is research what marketing works.
One step is to find a newsletter/ezine to advertise in and to do that you have to spend a little time collating some information.
Here’s 10 things to do before you invest a cent on marketing in an online newsletter or ezine:
1) Take time to take a look at the newsletter publisher’s site.
2) Then subscribe to the ezine and look at the format of the ezine closely, determine if you like the site.
3) Contact the publisher and ask the following:
4) Exactly what is the variety of subscribers?
5) Has each customer specifically asked to be signed up for the list or has it been automated through a co-op etc?
6) Is double opt-in used ie. Has each customer confirmed their request to subscribe?
7) How typically and what days of the week is the ezine published? It is usually thought that Tuesday through Thursday are the best days for readership, nevertheless, I understand of lots of effective ezine publishers who release regularly on a Friday or Saturday targeting weekend readership.
8) Is the advertisement released in the newsletter itself or is it published as a different advertisement sheet (newsletter preferred).
9) Will the publisher use your choice of subject line and, if so, will it simply state your subject line or the words “SOLO AD” and then your subject line?
10) Is there a queue before your advertisement will be released (this is a great sign)? A line generally indicates that ad outcomes are good and the ezine is a recommended marketing source.
By making the effort to wait for these answers and going over the responses thoroughly you will quickly be able to position ezines into rankings of value as a result of the responses you get. The more “yes” responses you get to the above concerns the greater the quality of readership will be. The number of subscribers is not an indicator of how well your ad will pull. On a regular basis newsletters with low subscribers pull as well as newsletters with countless customers.
The bottom line at all times is the sales you get as a result of your advertisement placement. The greater the readership quality, the higher quality potential customers and consumers you will get, and the less refunds you will need to process.
So next time that you’re in two minds about doing things the fast way (trying to find fast results with no research study, and high chance of monetary loss) or the sluggish methodical method (trying to find quality results, possible postponed satisfaction, certain financial cost savings in the long term) keep in mind that Turtle who offered a particularly self-confident Hare a big run (pardon the pun) for his money.
Now which one are you … that Turtle or the Hare?